LOL - yes, the concept was directly touched on in at least one episode of Star Trek TNG that I'm aware of - the one with the cryonically frozen group of people & one of them was a wealthy business investor type of individual; Picard had to explain to him that those financially oriented concepts that concerned him were "now" obsolete.
One of the issues debated by some in the TZM/TVP branch of post scarcity proponents is the nature vs. nurture topic. For our present-day society, I think there certainly would be many who would be hesitant about accepting the idea, if the approach were to be to try to pitch the idea first (especially without the implementation of essential automation & robotics, and other technology) as opposed to showing it in action. In a certain way I think we are probably in the middle of this transition with the advent of the internet. The internet covers the information and telecommunication technological components of a post-scarcity society & the next step is to develop the mechanical tools and hardware that would range from being controlled by tele-operation to full automation/AI.
The way I see it, if we (meaning society as a whole, not the royal "we") eliminate the need for someone somewhere (in the "supply chains" of all goods and services) to exert labor (mainly manual work), and to be dependent on it to make ends meet - put a roof over their heads, food on their table, etc., this would render society's economic problems (crime, war, corruption, violence, etc.) practically obsolete; the premise is that these problems essentially stem from scarcity. The question is how to render society's dependency on manual labor as no longer necessary; we cannot do this, yet, but as automation & robotics technology, along with other advances in technology, are developed and improved, it seems to me that this can be achieved.
My personal position is that it would be a good idea to show it to society, once it's developed & becomes available, rather than trying to somehow market the concept with persuasive tactics; this is how computer technology, the internet, cell phones, and smart phones went "viral." I'm sure there's someone somewhere who refuses to use computers, the internet, and cell phones. I have no interest in trying to force or coerce them to do so, and it doesn't affect me that they refuse to use them; I'd say that's a win-win. LOL