Near-misses apart, Tesla is in electric driving seat | Business | The Times
Elon Musk’s pioneering business knows it faces a fierce battle to keep its lead over giant car firms, reports Tom Knowles
uring an earnings call for Tesla in October 2018, Elon Musk struggled to hold back tears as he spoke to analysts and journalists on the phone.
The company had just defied all expectations by delivering its first profit in two years as it emerged from what Mr Musk called “production hell”. The mass assembly of its Model 3, Tesla’s cheapest vehicle, finally had been achieved, with 4,300 being delivered a week — and the emotion of what the business had done appeared to be getting to its chief executive.
The South African billionaire was recounting how existing customers had volunteered at Tesla delivery centres to help new owners to get to grips with their cars. Mr Musk, 48, his voice cracking, said: “I’ve never heard…
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Musk is an incredible person, everything from rockets, electric cars to tunnel boring. I'd give one of my testicles to own a Model 3. I don't know of any dealers in my area but I'd like to check out leasing one or buying a refurbed low-mileage lease return.