Well, it is still better, if kids are not constantly bombarded with junk food and advertising.
Yes, they can go out and play, and while they are playing they will receive junk food gifts on a daily basis in the playground. Everybody gives kids candy. Even the shop staff hand it out, when parents take their kids to the supermarket, restaruant staff hand it out...
And, yes I know already that there are lots of parents who consider themselves to be perfect, and claim to not feel any pressure from advertising and society, and that they will have all the perfect solutions to share about how the other less perfect parents can make themselves and their own kids perfect too. And, just because I feel like having a childish moment, I say ''Liar Liar, pants on fire'', to those parents.