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How QAnon rode the pandemic to new heights — and fueled the viral anti-mask phenomenon
Researchers and experts say QAnon has emerged in recent months as a sort of centralized hub for conspiracy and alternative health communities.
Melissa Rein Lively (right).
Be careful if your social media platform recommends other groups, it is actually Facebook/Twitter/Instagram algorithms leading you to increasingly extremist groups. To hook you.
The individuals that fall for this shtick number in the millions and are injecting themselves into politics and elections. We have admitted Q's right here on this board.
Such people usually lack a knowledge of science, possess weak critical thinking skills, and feel a desperate need to associate with similar individuals.
Related: QAnon Groups on Facebook Reportedly Have Millions of Members
Researchers and experts say QAnon has emerged in recent months as a sort of centralized hub for conspiracy and alternative health communities.
Melissa Rein Lively (right).
8/14/20
In February, five months before she became known as "QAnon Karen," there was no one more terrified of the coming pandemic than Melissa Rein Lively. "I bought the N-95 masks. I bought the hazmat suit," she said. "In my mind, a zombie movie was imminent." At the time, Rein Lively said her career was at its peak. By July 5, she had gone into a Target store and trashed the mask section, streaming her rage in a viral post that drew over 10 million views. Before the police closed in on her garage, she livestreamed her own mental breakdown on her company's Instagram account, telling police to "call Donald Trump and ask him" why she shouldn't be arrested for her actions. She was, she told the police, the "QAnon spokesperson." Rein Lively's experience is one that researchers recognize. While QAnon bubbled on the fringes of the internet for years, researchers and experts say it has emerged in recent months as a sort of centralized hub for conspiracy and alternative health communities. According to an internal document reported by NBC News this week, Facebook now has more than 1,000 of these QAnon groups, totaling millions of members.
Users like Rein Lively who started off in wellness communities, religious groups and new-age groups on Facebook, Twitter and Instagram during the pandemic were then introduced to extremist groups like QAnon, aided by shared beliefs about energy, healing or God — and often by recommendation algorithms. Some find themselves believing in elaborate conspiracy theories about Bill Gates, 5G wireless technology, vaccines and masks, which researchers say are in part pushed by an algorithm and shared community members that group all of the theories together. Within days, they begin to believe that President Donald Trump is waging a secret war to save trafficked children from a cabal of Satan-worshipping baby eaters who control the United States government. The Facebook algorithm's proclivity for leading users toward increasingly extreme groups is no surprise to researchers who have studied radicalization during the pandemic. At the end of Rein Lively's slide down Facebook's conspiracy rabbit hole, she eventually came to the same conclusion as many other QAnon followers: She wasn't just watching the Awakening. She was part of it. "I hate to say the word 'Awakening,' but I thought I was 'it,'" Rein Lively said. "And I just completely went off the rails."
Be careful if your social media platform recommends other groups, it is actually Facebook/Twitter/Instagram algorithms leading you to increasingly extremist groups. To hook you.
The individuals that fall for this shtick number in the millions and are injecting themselves into politics and elections. We have admitted Q's right here on this board.
Such people usually lack a knowledge of science, possess weak critical thinking skills, and feel a desperate need to associate with similar individuals.
Related: QAnon Groups on Facebook Reportedly Have Millions of Members