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It was pointed out on a TV show about sugar this morning that the position of the eyes of the characters on cereal boxes point down to make eye contact with kids. There are three items that grab humans to eat certain foods and those are sugar, salt and crunch. Would you eat all the different chips snacks if they were mushy? No, you would not. Food companies actually test for "noise" made by crunch. It was a three part series and very informative. Fact: We don't eat to sustain life rather to eat chemically formulated garbage made by corporations to make money. Eat a Twinkie- by the way I read last week Hostess is no making deep fried Twinkies and will be in your stores frozen section. Enjoy!!!!