I think it's worse than that. "Russia" is a trigger word if used in a certain way. It elicits emotion among Trumpists.
If we're to be honest with ourselves, we have to admit that advertising uses elements of persuasion that are really no different than propaganda. The difference is, we know this and expect it. Repetition and tone. Context is irrelevant.
Anyone who has listened to even five minutes of right-wing AM radio should notice this method. (Hunter Biden...blah blah blah...Hunter Biden...blah...Hunter Biden...) It works. Especially on drive time listeners, where much of what's absorbed is subliminal, and if it's designed that way, commuters are chum in the water. Basic psychology; understandable by the average person, but very, very powerful against the weak and/or willing.
Trump's been using this technique in speech his entire life. It's the reason behind "Russia, Russia, Russia." Whether a cult member admits it or even knows it, the word "Russia" triggers a reaction in his mind. The emotions it triggers render his reasoning faculties impotent. In short, Trump doesn't own the libs; he owns the minds of his cult followers.