Interestingly about a week ago on my religious debate forum, in a discussion with one of the more zealous anti-religious folk there, I made a passing comment describing the position he'd outlined as his 'beliefs.' Just a hunch, but it was quite amusing to see him immediately start insisting that he "doesn't have any beliefs," because in his personal lexicon apparently everything associated with religion is bad. He even started promoting a new word he'd invented to use instead. Sure, religion has plenty of problems, but I reckon his hyperbolic over-reaction just made him look a little silly.
Same story with folk who feel that everything done by someone with a Trump surname must be viewed in the worst imaginable light... and that everyone who doesn't share your interpretation must be slimeball racists
Edit: Quick Q for the wise; by posting that anecdote (true story in fact) am I calling Ecofarm, Sangha etc. anti-religionists? Am I likening myself to Don Jr? Or is the focal and only relevant point of comparison between the hyperbolic over-reactions to a reasonable choice of wording?