This isn't censorship nor is it cancel culture - which is generally aimed at individuals and not organizations, and is more a form of social ostracism. It's a boycott. I tend to not agree with it - not because I like Lindell or his positions, I emphatically don't - but because the boycott hurts people, his employees, who have nothing to do with his positions.
That's a fair point, but if I'm shopping for a pillow, I'll probably buy a pillow, just not that guy's pillow. So that's bad for the MyPillow guy and his company, but good for some other company, and there's a positive and negative impact. I think MyPillow is made in the U.S. so that's a consideration, but assuming that in another pillow I don't see the problem.
And, ultimately, it's the CEO and owner who should be watching out for his company by not making himself BOTH the face of his product AND the face of his nutjob and reckless and IMO dangerous CT bullcrap.
This kind of "social ostracism" works both ways as well. My wife does business with the state through her org, and the state government is solid red. So everyone in the org. is REALLY careful not to be out in front politically, on anything. No yard signs, no donations, etc. Many don't vote in primaries because we have to choose - Democratic or Republican primary. It's important to be neutral so the red state and the red state heads of departments and all that don't see the org or the employees as liberal enemies, etc. If the director all of a sudden decided to be a Bernie Bro and push for Trump's impeachment, called our (IMO) nutjob Sen. Blackburn a nutjob, we would expect that to have a HUGELY negative impact on their ability to serve as what they are - non-partisan consultants that have worked well with Democratic and Republican administrations in states, cities, including Tennessee, for decades.
So, "should" the state of TN and other entities ignore politics when awarding contracts to consultants? Yes, but they don't. That's reality.