Big Pharma Plans Massive Ad Blitz to Fight Criticism of Drug Prices

[Risky Thicket]

Here it comes. Higher drug prices with a "aren't pharmaceuticals great" mega media blitz from Big Pharma right after the election in November. The sad part is that given the incredible influence mass media has on the American public the odds are in Big Pharma's favor that the blitz will be successful.

The pharmaceutical lobby is gearing up for a massive, multi-million-dollar post-election ad blitz to fight the shifting rhetoric surrounding drug prices, Politico reports.

Skyrocketing drug prices have become a central issue in the 2016 election cycle, bolstered by recent bipartisan legislation that aims to wrangle back control of the market and outspoken criticism from Bernie Sanders and Democratic nominee Hillary Clinton.
Now, the Pharmaceutical Research and Manufacturers of America (PhRMA) is planning to spend hundreds of millions of dollars to push back on politicians from both sides of the aisle—a campaign that "will dwarf the $20 million that health insurers spent on the iconic 'Harry and Louise' campaign credited with sinking...Clinton's health reform plan in the early 1990s," reports Politico's Sarah Karlin-Smith.

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