- Mar 22, 2010
- Reaction score
- Northern Illinois
- Political Leaning
Apple CEO Steve Jobs speaks during the "All Things Digital" conference in Palos Verde. Photographer: Asa Mathat/All Things Digital via Bloomberg
Steve Jobs will probably unveil a new iPhone today, with analysts predicting that Apple Inc.’s chief executive officer will deliver a refashioned chassis and added features designed to fend off a threat from Google Inc.
Jobs is set to give the keynote address at the company’s Worldwide Developers Conference in San Francisco, a forum he typically uses to showcase new products. Apple has updated the iPhone each summer since the device’s debut in June 2007.
As he tries to entice buyers and convince the more than 50 million current iPhone users to trade up to the latest model, Jobs, 55, has to contend with Google, which is promoting phones that use its Android software. Apple’s latest device may boast an easier-to-read screen and longer battery life -- features the iPhone will need as Android gains in popularity.
“Apple should make sure they have the best experience that exists,” said Andy Hargreaves, an analyst at Pacific Crest Securities in Portland. “If they do, they’ll keep the profitable piece at the high end and can let Android take volume share in the middle and below.”
Apple also benefits from a broader range of downloadable tools, games and other applications -- about 200,000 versus about 50,000 for Android, Toni Sacconaghi, an analyst at Sanford C. Bernstein & Co. in New York, said in a June 4 report.
After unveiling the original iPhone, Cupertino, California- based Apple released the iPhone 3G in July 2008, which added support for third-generation wireless networks. A faster, thinner version, called the iPhone 3GS, came in June 2009.
Apple fell $7.16 to $255.97 on June 4 in Nasdaq Stock Market trading. The shares have gained 21 percent this year.
CONTINUED: Apple's Jobs Set to Revamp the IPhone to Stay Ahead of Google - Bloomberg