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I'm waiting for Kid Rock to shoot a bunch of Cracker Barrel biscuits and gravy with explosive rounds in protest.MY EYES! MY FRAGILE MALE HETERONORMATIVE EYES!
Why? People like what they like.Jesus Christ. This country is going to hell in a hand basket.
Is Bud Light's target audience thin skinned morons who take offense if there is an ad buy that isn't specifically targeted at them?As I said in another thread on this... once any business decides to get into the political space, no matter the intention or perception of severity, the public is going to respond. That is as well may be a mild response to something more substantial, like marketing VP departures, but regardless once a business decides to make a political point odds are that business is forever in the political space now.
This was a very stupid thing to do, and while other businesses may escape much consequence for doing something similar clearly Anheuser-Busch has some work to do as a few over there forgot who their target audience is.
How else do we expect his masculinity to survive the Rainbow Onslaught intact?I'm waiting for Kid Rock to shoot a bunch of Cracker Barrel biscuits and gravy with explosive rounds in protest.
WIll the customers return is the question
Is Bud Light's target audience thin skinned morons who take offense if there is an ad buy that isn't specifically targeted at them?
As I said... who saw that there would be that amount of thin skinned morons out there?Does not matter what your, or my, opinion of their target audience is. The reality is they saw a consequence and made a relatively immediate change.
Call Anheuser-Busch, or me, or anyone else, whatever you must but the backlash was fairly pronounced.
We got a glimpse on Jan 6th.As I said... who saw that there would be that amount of thin skinned morons out there?
When a company makes a HUGE change in it's advertising policies and go from Americana type ads to what they changed to, they have to expect their buying public to reactIs Bud Light's target audience thin skinned morons who take offense if there is an ad buy that isn't specifically targeted at them?
Yes that’s why women don’t play football.The women can't play football, what if they're better at it than the men? Too scary.
Better that they remain on the sidelines providing giggles and jiggles, and ready to be grabbed by the ***** at halftime.
Not nearly so much as some MAGAs do with their insecurities.Yes that’s why women don’t play football.
Struggling with reality huh?
Who has made trans issues political?As I said in another thread on this... once any business decides to get into the political space, no matter the intention or perception of severity, the public is going to respond. That is as well may be a mild response to something more substantial, like marketing VP departures, but regardless once a business decides to make a political point odds are that business is forever in the political space now.
This was a very stupid thing to do, and while other businesses may escape much consequence for doing something similar clearly Anheuser-Busch has some work to do as a few over there forgot who their target audience is.
Almost every company has a pro LGBTQ ad campaign because believe or not... hate doesn't move product so good.When a company makes a HUGE change in it's advertising policies and go from Americana type ads to what they changed to, they have to expect their buying public to react
How they react, how dramatically they react, that was the big question
I dont think AN-Bev thought they would suffer the rash of sales declines they have had
This has to do with business.....not politics
An-Bev is in business to sell beer.....Busch, Bud, Bud Lite, Michelob, and so many others
They are not in business to change the world on how it views the LGBTQ community
No company i know is....nor should be imo
Your post makes this seem unlikely.Not nearly so much as some MAGAs do with their insecurities.
Hey buddy - this Bud's for you.Your post makes this seem unlikely.
But claiming to be better that MAGAs isn’t much of an accomplishment.
It’s not good enough. Auron Macintyre was talking about this on his show and brings up That when the left bullies companies they get money for their causes and employment for their supporters. The pressure on bud should be kept up. Don’t buy Budweiser until they financially back groups and politicians actively opposing trans agenda.Bud Light marketing VP Alissa Heinerscheid, who said the brand was “fratty” and “out of touch” and devised the much-criticized Dylan Mulvaney partnership, is taking a leave of absence.
Heinerscheid, who has led the brand since June, will be replaced by Budweiser global marketing VP Todd Allen, according to Ad Age. The move comes as Bud Light and Anheuser-Busch have faced intense backlash for their partnership with the trans influencer and activist, famous for her “365 Days of Girlhood” video series, which chronicled the first year of her transition. Anheuser-Busch has faced cascading problems, including cancelled events with the iconic Budweiser Clydesdale horses, a stock price that’s dipped, and many prominent Americans voicing their opposition, including Rep. Dan Crenshaw (R., Texas), Kid Rock, and Travis Tritt.
Anheuser-Busch Announces Staffing Shake-Up after Dylan Mulvaney Controversy
The Bud Light marketing VP who devised the much-criticized Dylan Mulvaney partnership is taking a leave of absence.www.aol.com
Well....that didnt take too long
The ads will be cancelled, and a new VP with a new Bud Lite ad will be out in a few months
This is the company that did Spuds McKenzie ads....so yes, i expect better
WIll the customers return is the question
Not surprised that is the best you can come back with.Hey buddy - this Bud's for you.
(Don't worry, it's safe again)
No it wasn't."Ads will be cancelled"
It was a one time ad buy with a social media influencer.
The left basically invented the so called “trans” as a people like 15 years ago and now they’re calling society as it existed 15 years ago genocide. It’s hilariousIts becoming more of one everyday as right-wing state governments work to erase them as a people.
If those that are boycotting Anheiser Busch are serious then they should NEVER go back to their product. You dont win wars by celebrating skirmish victories. Invariably...people get called out for stupid things they do usually only apologize because they got caught...not because they regret their actions.It’s not good enough. Auron Macintyre was talking about this on his show and brings up That when the left bullies companies they get money for their causes and employment for their supporters. The pressure on bud should be kept up. Don’t buy Budweiser until they financially back groups and politicians actively opposing trans agenda.
They need to have to explicitly say that this agenda they were platforming by having Mulvaney was wrong
We can demand they partner with the Daily Wire and finance the Matt Walsh show and not just issue an apologyIf those that are boycotting Anheiser Busch are serious then they should NEVER go back to their product. You dont win wars by celebrating skirmish victories. Invariably...people get called out for stupid things they do usually only apologize because they got caught...not because they regret their actions.
Besides...its 'beer'. Its not like there is a shortage of them to choose from.
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